What Is Podcasting In 2025?

Interview Takeaways

Podcasting is Digital Storytelling – The concept of “podcasting” extends beyond audio—it encompasses video, written content, and short-form clips. Consistent, authentic storytelling across platforms (YouTube, TikTok, LinkedIn) is essential for building a brand and reaching a global audience. Businesses are increasingly becoming media companies, using podcasts as tools for digital distribution and storytelling.
The Rise of Multi-Platform Content – Video is becoming a dominant form of podcasting in 2025. Successful podcasters leverage long-form episodes to generate short-form content for social media, maximizing discoverability and audience engagement. Repurposing content for multiple platforms is key to expanding reach and adding value.
Authenticity and Relationships Matter – Audiences are drawn to authentic conversations and relatable stories. Podcasters who focus on building genuine connections—through guest interactions, community involvement, and storytelling—can foster deeper relationships and audience loyalty. Success comes from being yourself and capturing real moments rather than trying too hard to create content.

In this session, we explore the future of podcasting and what it means for creators, businesses, and brands as we move into 2025.

In this episode of Rising Tides Live, the group discusses the power of digital storytelling—beyond just audio—and emphasizes the importance of leveraging video, short-form clips, and multi-platform distribution to grow your reach. Whether you’re just starting or leveling up, consistency, authenticity, and repurposing content are key to success.

The message is clear: stop overthinking, start creating, and focus on building genuine connections. Podcasting isn’t just about downloads—it’s about telling your story, showing up consistently, and connecting with audiences everywhere.

Listen to the replay of the latest room where the participants discussed community service and follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voice heard

Every Wednesday and Friday at 10am PT, Shawn Walchef hosts the Rising Tides Live room streaming with Riverside on YouTube, LinkedIn, Facebook, and more. Leading voices in hospitality, and otherwise, from near and far join to discuss all things business and much more.

Quote Of The Day

Homework Assignment

If you’ve always wanted to launch a podcast but haven’t taken the leap, let 2025 be your year. What’s that one topic you’ve always wanted to share with the world?

And if you already have a podcast, ask yourself: What’s something new you’ve been hesitant to add? This is the year to take that next step!

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Episode Links

Check Out Our Full Library of Rising Tide Live Shows: https://betheshow.media/rising-tides/

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About Cali BBQ Media

Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company. The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.

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