Does Your Business Need To Livestream?

Interview Takeaways

Consistency and Adaptation Are Key to Success – Livestreaming and digital content creation require persistence and adaptability. From transitioning through platforms like Clubhouse and LinkedIn Audio to embracing video on Riverside, the team exemplifies how staying consistent and evolving with new technologies can build a stronger, more connected community. It’s about showing up regularly, learning from failures, and improving over time.
Livestreaming Is About Connection, Not Perfection – The value of livestreaming lies in authenticity and audience engagement. Whether it’s interacting with comments, acknowledging viewers by name, or sharing behind-the-scenes stories, the goal is to foster real human connections. Audiences are forgiving of technical hiccups or imperfections as long as the content feels genuine and interactive.
The Cost of Inaction Outweighs Imperfection – The recurring theme is the “cost of inaction.” Businesses hesitant to embrace livestreaming or other digital tools risk being left behind. While ROI on live content may be hard to measure directly, the long-term benefits of visibility, audience growth, and brand engagement far outweigh the risks of starting small or making mistakes along the way.

We kick off our livestream in style by diving into, you guessed it, livestreaming! As 2024 winds down, one thing is clear: whether you’re building a business, personal brand, or podcast, livestreaming is a must for growth.

In this episode of Rising Tides Live, the group discusses the importance of letting go of fears—whether it’s worrying about how you look or how many people are watching—and just getting started. Growth happens outside your comfort zone, and the only way to succeed is by taking chances and putting yourself out there.

Listen to the replay of the latest room where the participants discussed community service and follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voice heard.

Every Wednesday and Friday at 10am PT, Shawn Walchef hosts the Rising Tides Live room streaming with Riverside on YouTube, LinkedIn, Facebook, and more. Leading voices in hospitality, and otherwise, from near and far join to discuss all things business and much more.

Key Quotes

Homework Assignment

Today’s homework is simple: join our next live session! We want to hear from you and give you a chance to share your voice. For extra credit, try livestreaming on your own. Take the advice from this episode and give it a shot—you’ve got this!

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Episode Links

Join The Rising Tides Community: https://betheshow.media/rising-tides/

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About Cali BBQ Media

Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company. The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.

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