Rising Tides Live: B2B Marketing On LinkedIn

Interview Takeaways

Consistency Builds Trust – Posting once or twice isn’t enough to see results. Finn McKenty emphasizes that building a presence on platforms like LinkedIn or YouTube takes time and repetition. Whether it’s one video a week or daily text posts, showing up consistently is the key to building credibility and long-term engagement.
Know Your Goal Before You Hit Record – Not all content needs to go viral to be effective. Finn reminds creators to define what success looks like before hitting record. Are you trying to attract leads, share expertise, or build brand awareness? Clear goals help ensure each piece of content serves a specific business purpose.
Quality Over Quantity—Especially on LinkedIn – While big follower counts may impress on other platforms, LinkedIn is all about reaching the right people. Finn stresses that even if a post only gets 25 views, it can be a win if those views come from decision-makers. The value lies in connection, not just volume.

In this episode of Rising Tides Live, the conversation dives into the evolving world of B2B marketing and how business leaders can leverage platforms like LinkedIn and YouTube to grow their brands with purpose. Guest Finn McKenty, marketing strategist, content creator, and online education entrepreneur, shares insights from a career that spans work with top global brands, over 130 million YouTube views, and a massive LinkedIn following. Joined by host Shawn Walchef and the Rising Tides community, Finn explores the value of building in public, the power of video for establishing trust, and why consistency beats perfection. Together, they unpack practical strategies for content creation, audience growth, and long-term relationship-building in the digital age.

Listen to the replay of the latest room where the participants discussed community service and follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voice heard

Every Wednesday and Friday at 10am PT, Shawn Walchef hosts the Rising Tides Live room streaming with Riverside on YouTube, LinkedIn, Facebook, and more. Leading voices in hospitality, and otherwise, from near and far join to discuss all things business and much more.

The Big Quote

Homework Assignment

Post a video on LinkedIn! Just do it, see how it goes.

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Episode Links

Cali BBQ Media: https://content.calibbq.media/
Join Our Next Show: https://betheshow.media/rising-tides/
Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/
Finn McKenty on LinkedIn: https://www.linkedin.com/in/finnmckenty/

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About Cali BBQ Media

Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company. The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.

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