Jeremy Jones, who goes by Scottie J, is building something much bigger than just a social media page. As the founder of Suburban LA, he has turned a high school passion project into one of Los Angeles’ most impactful digital media brands. What started in 2012 has grown into a trusted source for hyper-local news, culture, and community connection—with tens of thousands of followers and a real-world impact that extends far beyond the screen.
At just 29 years old, Scottie has created a movement rooted in storytelling, culture, and connection. Suburban LA isn’t just another Instagram account—it’s a trusted voice for hyper-local news, entertainment, and community-driven initiatives. “I’ve always been relentless,” Scottie says. “Even when I didn’t have the tools or leadership early on, I just kept learning and pushing.” That determination helped him stay the course through the rise of Instagram and the ever-changing landscape of digital media.
Building In LA
Today, Suburban LA posts with remarkable consistency—more than 10,000 posts on one page alone. That level of dedication has created a loyal following and significant brand partnerships. But the mission isn’t only digital. When devastating fires recently swept through Los Angeles, Scottie and his team stepped in.
“It’s easy to post something viral, but we’re committed to making sure our information is accurate and empathetic,” he explains. The team filtered through misinformation, fact-checked in real time, and used their platform to spread verified updates and ways to help. “It was heartbreaking to see, but we knew our job was to help keep the community informed and united.”
Scottie’s work caught the attention of many, including digital media leaders who recognize the impact of what he’s building. His approach to content—rooted in consistency, cultural awareness, and community value—serves as a model for other cities and creators looking to do more than just grow an audience.
The Power Of YouTube
Scottie has an expanding vision that includes premium YouTube content, brand partnerships, and live events. “This year we’re taking our content to the next level,” he shared. That includes launching a new food show and even plans for a food festival that reflects LA culture.
Scottie also emphasizes the vast potential of the digital economy: “There’s so much money and opportunity on the internet that if you’re not taking advantage, man, I don’t know what you see. Maybe we’re all wired different, but anything you want—whether it’s money, notoriety, or opportunity—it’s on the internet.” His business now generates a majority of its revenue through brand partnerships and content creation.
Real Storytelling
At the heart of everything Scottie builds is a commitment to real storytelling. Whether it’s helping a local business, covering breaking news, or collaborating on events, his focus is on serving the community with authenticity. “I never wanted to just chase trends,” he says. “I wanted to create something that lasts.”
For those considering starting their own media brand, Scottie offers a clear message: “If you’re crazy enough to still do it after I tell you how hard it is—then you’re built for this.” His journey is proof that with consistency, purpose, and passion, it’s possible to turn an Instagram account into a platform that moves culture, tells truth, and makes a difference.
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