In this episode of Rising Tides Live, the conversation dives into the high-stakes world of industry trade shows and strategic networking. Featured guests Laura Wilber, Restaurant Guest Acquisition & Retention Expert with Dinova, and Mark Hatch, VP of Trade Relations and Events at Informa, share their insights on how to maximize opportunities at conferences, build meaningful connections, and create lasting business impact. Laura and Mark join host Shawn Walchef to explore the art of preparation, the importance of showing up with intention, and the best ways to navigate events for long-term success. Together, they break down the strategies that turn trade shows from an expense into an investment, leaving listeners with actionable takeaways to elevate their networking game and grow their brands.
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Every Wednesday and Friday at 10am PT, Shawn Walchef hosts the Rising Tides Live room streaming with Riverside on YouTube, LinkedIn, Facebook, and more. Leading voices in hospitality, and otherwise, from near and far join to discuss all things business and much more.
The Big Quote
Homework Assignment
At your next conference, make it a goal to start conversations with at least five new people—ask them about what they do, their experience at the event, and what brought them there. Focus on listening and building connections rather than pitching.
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