Rising Tides: Websites For Business In 2025

Interview Takeaways

The Evolving Role of Websites – Websites are no longer static platforms; they must serve as dynamic hubs for content, commerce, communication, and community building. The conversation emphasized the need for businesses to maintain ownership of their content and adapt to changes in technology and user behavior, such as transitioning from audio to video formats.
User-Centric Design and Accessibility – A strong focus was placed on understanding and addressing the audience’s needs. This includes simplifying navigation, optimizing for mobile-first experiences, and ensuring accessibility compliance to serve diverse user groups effectively. Engaging storytelling and actionable design elements like call-to-action buttons were highlighted as key strategies.
Continuous Improvement and Feedback – The importance of treating websites as living entities was a recurring theme. Regular updates based on analytics, user feedback, and evolving business goals are crucial. Leveraging tools like Google Analytics, Hotjar, or Accessibility Checkers ensures that websites remain functional, engaging, and compliant over time.

Welcome to the Rising Tides Live Streaming Event on Websites in 2025!

We explore the future of websites, how they serve as dynamic hubs for businesses, and why they’re more essential than ever for storytelling, community building, and commerce. Featuring special guest speakers Kyle Pflueger, Owner at Mithril Media and Digital Strategy Director at Cali BBQ Media, and Michael Beck, CEO, Inc Tank GTM. This episode dives into best practices for website design, accessibility, and functionality. Together, they share expert insights and personal experiences on creating mobile-first designs, leveraging SEO and analytics, and building websites that truly connect with audiences and drive business growth.

Packed with actionable advice and inspiring stories, this discussion is a must for anyone looking to level up their online presence!

Listen to the replay of the latest room where the participants discussed community service and follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voice heard

Every Wednesday and Friday at 10am PT, Shawn Walchef hosts the Rising Tides Live room streaming with Riverside on YouTube, LinkedIn, Facebook, and more. Leading voices in hospitality, and otherwise, from near and far join to discuss all things business and much more.

The Big Quote

Homework Assignment

Visit three websites in your industry or related fields and evaluate them. Take notes on what you like (e.g., design, navigation, content structure) and what you don’t (e.g., confusing layout, lack of CTAs). Reflect on how these elements could enhance your own site and outline three actionable ideas to incorporate into your website, focusing on improving user experience and achieving your business goals.

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About Cali BBQ Media

Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company. The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.

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