In this session of Rising Tides Live, hosted by Shawn Walchef, the conversation centered on the uncomfortable, unpolished, and ultimately rewarding process of building in public. Whether you’re launching a product, reshaping your brand, or just trying to find your voice, the act of showing your work before it’s perfect can feel terrifying—but also deeply liberating. This session explored why vulnerability is a competitive advantage, how imperfection builds trust, and what happens when you trade polished optics for real momentum. From false starts to quiet wins, the group reflected on the power of consistency, the value of community feedback, and the freedom that comes when you stop waiting to be ready and start sharing what’s real.
Listen to the replay of the latest room where the participants discussed community service and follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voice heard
Every Wednesday and Friday at 10am PT, Shawn Walchef hosts the Rising Tides Live room streaming with Riverside on YouTube, LinkedIn, Facebook, and more. Leading voices in hospitality, and otherwise, from near and far join to discuss all things business and much more.
The Big Quote



Homework Assignment
Share Something Before It’s Ready
It doesn’t have to be perfect, it just has to be honest. Whether it’s a rough draft, a behind-the-scenes moment, or a half-formed idea, put it out there. That’s how momentum starts.
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