Rising Tides: LinkedIn For Business in 2025

Interview Takeaways

Authenticity Drives Engagement – Sharing personal stories and genuine insights, rather than just business-oriented content, creates deeper connections and fosters engagement.
Experimentation and Data-Driven Strategy – Success on LinkedIn often comes from testing different types of content (text, images, videos). Tailoring content to what resonates most with the audience—while keeping impressions and comments as key metrics—is vital.
Engagement Over Selling – LinkedIn isn’t about hard sales. Instead, it’s a platform for storytelling, value creation, and community engagement. By focusing on starting conversations and providing useful content, you build relationships that eventually lead to business opportunities.

Welcome to the Rising Tides Live Streaming Event on LinkedIn Strategies for 2025!

In this session, we dive into the evolving role of LinkedIn as a critical platform for businesses, creators, and entrepreneurs to connect, engage, and grow in 2025.

In this episode of Rising Tides Live, the group explores actionable LinkedIn strategies, including the power of personal storytelling, testing new content formats, and leveraging tools like newsletters and video posts. The conversation emphasizes authenticity, community building, and creating value-driven content to maximize your reach and impact.

Listen to the replay of the latest room where the participants discussed community service and follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voice heard

Every Wednesday and Friday at 10am PT, Shawn Walchef hosts the Rising Tides Live room streaming with Riverside on YouTube, LinkedIn, Facebook, and more. Leading voices in hospitality, and otherwise, from near and far join to discuss all things business and much more.

The Big Quote

Homework Assignment

This week, post one piece of content on LinkedIn—whether it’s a personal story, a quick tip, or a comment on an industry trend. Spend 20 minutes daily engaging with others’ posts, focusing on meaningful interactions (bonus: try using a GIF!). At the end of the week, review your post’s analytics and reflect on what worked, any surprises, and how engaging with others impacted your visibility. Keep it authentic and have fun!

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About Cali BBQ Media

Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company. The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.

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