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Pitch The Tide: Spencer Michiel – Back Of House

In This Episode

Interview Takeaways

  • Restaurant Tech Needs a Guide, Not Just More Tools: Back of House acts like a CIO on retainer, helping operators cut through the noise of endless software options and make confident, cost-effective decisions.
  • The Point of Sale Is the Foundation: Spencer emphasized that every other piece of restaurant technology connects back to the POS, making it the most important investment to get right before adopting additional systems.
  • Time and Cost Are the Biggest Barriers: Restaurateurs want new solutions, but limited bandwidth and tight budgets hold many back. Back of House helps remove those barriers by offering clarity, vendor discounts, and unbiased support.

This weekly Friday series gives founders the mic to share their vision and get unfiltered feedback from a community of operators, leaders, and peers.

In this session, Spencer Michiel stepped up to present Back of House, a restaurant technology consultancy and marketplace that helps operators cut through the chaos of endless software options. A former steakhouse manager who learned firsthand how clunky tech can cripple efficiency, Spencer shared how Back of House flips that frustration into clarity. Acting as a “CIO on retainer” for independent operators and multi-unit groups, his team guides restaurants through POS upgrades, integrations, and cost-saving solutions, all while giving access to exclusive vendor deals and unbiased recommendations.

Spencer’s pitch showed how Back of House does not just drop more tools into the mix, it simplifies the journey. Whether it is connecting a new point-of-sale, finding the right scheduling software, or mapping an entire tech stack, Back of House positions itself as the guide, not the hero, making sure operators save time, money, and headaches.

Listen to the replay of this first session and follow Cali BBQ Media to join future rooms, pitch your company, and learn from the community.

Every Friday at 10am PT / 1pm ET, Shawn P. Walchef hosts Pitch the Tide live.

Listen To This Episode

About Cali BBQ Media

Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company. The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.

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