Welcome to the first Pitch the Tide, hosted by Shawn Walchef. This new Friday series puts founders on stage to share their vision and get real-time feedback from a community of operators, leaders, and peers. In our kickoff session, Erin Hooper introduced Franchise Systems Ai, a platform designed to help brands scale smarter by systematizing processes and unlocking data-driven growth.
What followed was an open conversation about clarity, traction, and the power of feedback. The group explored how AI can support franchisees, where storytelling connects to trust, and why pitching isn’t just about funding but about sharpening the value you deliver. Erin walked away with insights to strengthen her company’s positioning, while participants left with lessons they could apply to their own businesses.
Listen to the replay of this first session and follow Cali BBQ Media to join future rooms, pitch your company, and learn from the community.
Every Friday at 10am PT / 1pm ET, Shawn P. Walchef hosts Pitch the Tide live.
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