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Organic Growth in Business with Caroline Scannell of Paperchase Accountancy

Caroline Scannell (@scannellous) is the Director of Brand Development at Paperchase Accountacy. One of her responsibilities at the brand is to keep Paperchase’s name as pristine as it has been in this new digital age. 

According to Scannell, Paperchase’s most significant marketing has been accomplished through tried and true word of mouth. 


“Our product speaks for itself. And branding comes after in order to promote that.” says Scannell. 


Watch the interview with host Shawn P. Walchef at the first ever Restaurant Transformation Tour Festival held in Austin, TX this year, and be sure to use the link below to grab your tickets for the upcoming shows in Chicago and New York.


In case you missed it, we previously interviewed Paperchase CEO Nish Patel. Check in out in the links below to get a full understanding of the company’s capabilities.

Episode Links


Interview Takeaways

Organic Growth – Paperchase Accountacy has a reputation that precedes them. According to Caroline Scannell, the company recently employed a sales team, but the classic word of mouth remains their strongest marketing technique.

Content Via Celebration – For Caroline Scannell and Paperchase, engaging with restaurant owners is a true partnership. With social media being such an important vehicle for content, Scannell and company creates engagement by highlighting their partners’ wins on a detailed level so that all involved receive their proper due.

The Importance of the Restaurant Transformation Tour – Collaborating and networking with like minded individuals is a large part of any successful person or business. Restaurant365’s Restaurant Transformation Tour provides Caroline Scannell a chance to learn, grow, and add to Paperchase’s toolbox.

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Cali BBQ Media

Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company. The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.

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