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Scaling Business the Right Way – Bill Valentas of Freddy’s Frozen Custard and Steakburger

Bill Valentas is the CFO for Freddy’s Frozen Custard and Steakburgers who joined the company after it expanded well beyond its original plan of one store. As efficiency has become more paramount, he has led the company to the implementation of Restaurant365 technology products.


Watch or listen to this interview with the CFO of Freddy’s Frozen Custard and Steakburgers as he shares his wealth of knowledge on choosing impact over income, keeping an open mind in business, and using partners like Restaurant365 to allocate time properly.


Be sure to grab your tickets to the Restaurant365 Transformation Tour 2023 coming to a city near you and though early registration has closed, you can are able to join the waitlist for the Freddy’s Family Reunion taking place on April 24-26 at the Westin Kierland Resort & Spa in Scottsdale, Arizona.


Interview Takeaways

Impact Over Income – By the time Bill Valentas joined as CFO in 2015, the company had grown to include 121 stores with talks of adding more. Though further expansion would take place, Valentas and the founders Bill and Randy Simon and Scott Redler, remained steadfast in their original goal of wanting to keep their brand impactful more than making as much money as possible.


New Technology and an Open Mind – With change comes inevitable hesitation. When Freddy’s Frozen Custard and Steakburger first implemented Restaurant365 technology in their stores, Bill Valentas and company had to keep an open mind, break comfortable habits, and trust the guidance Restaurant365 provided.

The Proper Allocation of Time – Bill Valentas believes that time is best optimized when workers are free to concentrate on those skills they currently possess. In 75% of Freddy’s locations, that process is expedited by the implementation of Restaurant365 technology.

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Cali BBQ Media

Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company. The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.

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