In this session of Rising Tides Live, hosted by Shawn Walchef, the conversation centered on distribution, what it is, why it matters, and how operators and creators can use it to grow. The group defined distribution as the art and system of getting what you make seen, shared, and monetized across owned, earned, paid, and partner channels. Examples ranged from marketplace integrations that drive steady signups, to GIF search as a global discovery engine, to corporate dining networks that route real demand. Tactics included clarifying your narrative, tagging collaborators, prepping guests to cross post, and creating content people want to share. The consensus was simple, if people do not know who you are and how you help, they cannot tell someone else. Master the message, meet partners where they are, and build repeatable pathways so your work travels farther with less friction.
Listen to the replay of the latest room where the participants discussed community service and follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voice heard
Every Wednesday and Friday at 10am PT, Shawn Walchef hosts the Rising Tides Live room streaming with StreamYard on YouTube, LinkedIn, Facebook, and more. Leading voices in hospitality, and otherwise, from near and far join to discuss all things business and much more.
The Big Quote
Homework Assignment
Audit your current distribution channels, owned, earned, paid, and partner. Identify one area where you are relying too much on luck or word of mouth, and replace it with a repeatable system that ensures your message reaches new audiences every week.
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