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Persistence and Innovation Led to Gary Campbell and WineView’s Thriving Partnership with Toast

In This Episode

Interview Takeaways

  • Earning a Toast Partnership through Persistence – Gary Campbell speaks of the importance of understanding your market when attempting to earn a major partner like Toast. Along with the persistence, Campbell speaks of having a story to tell to enhance your product’s value.
 
  • Learning and Adapting in Real Time – The continuous learning process in business became apparent almost immediately after the rollout. Gary Campbell was able to identify the obvious WiveView customer, but was surprised by who the customer included. This created a need for adaptation, and a working partnership with Sommeliers.
 
  • Introducing WineView’s The List Powered by Toast – WineView’s partnership with Toast has been exceptionally successful. The two have combined to create a one-of-a-kind experience through The List that will increase customer satisfaction by increasing efficiency of wine service.

Gary Campbell, the CEO and Co-Founder of WineView, credits persistence and storytelling for his company’s burgeoning partnership with Toast. He understood the importance of knowing his market inside out, especially when it came to earning the major partnership. 

“You pretty much got to get in person.” he says to show host Shawn Walchef of Cali BBQ Media. “You have to have a unique value prop.” 

Which is exactly what Campbell has with the WineView app, a dual beneficial technology piece that gives guests the power to pick wine quickly and confidently, and helps teach restaurant staff how to sell their wine, recognize upselling opportunities and build confidence.

Campbell’s journey to securing the partnership with Toast was a testament to his perseverance and belief in his product. 

“The story of how we got there is really awesome, but it’s a lot of persistence,” expressed Campbell.

Cali BBQ Media

Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company sponsored by DAVO Sales Tax (@davosalestax) and Marqii (@getmarqii) The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.
➤ Restaurant Influencers — https://link.chtbl.com/RIpodcast
➤ Business Coaching — https://forms.gle/cnQ3sefMcAxQXbKa6
➤ Cali BBQ Content — https://content.calibbq.media

Episode Links

Episode Links: WineView Online: https://wineview.com/ Gary Campbell Instagram: https://www.instagram.com/officialgarycampbell/ Gary Campbell LinkedIn: https://www.linkedin.com/in/gary-p-campbell/ WineView Instagram: https://www.instagram.com/wineviewapp/?hl=en WineView YouTube: https://www.youtube.com/@WineViewTV Sponsors: DAVO: www.davosalestax.com/influencers @DAVOSalesTax Marqii: https://www.marqii.com/ @getmarqii

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About Cali BBQ Media

Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company. The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.

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DAVO automates every step of the sales tax process — from collecting to filing to paying. It works seamlessly with your POS, so there’s nothing you need to do. And because DAVO guarantees your taxes will be paid on time and in full, there’s nothing to worry about either.

Digital Hospitality doesn’t have to be complicated and our partners at Marqii live that every day. Marqii is designed to create unforgettable customer experiences from first search to latest visit with their one-stop digital operations platform built for hospitality operators. 

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