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#028: Embracing Digital Marketing & Outstanding Leadership Has Allowed This Local News Station to Thrive – FOX 5 San Diego

Scott Heath – President & General Manager of FOX 5 San Diego, San Diego, CA – FOX 5 San Diego News Instagram: Shally Instagram: Raoul Instagram: Heather Lake Instagram: Website: FOX 5 Team: Shally Zomorodi: Facebook: Twitter: YouTube: Ole Hickory Pits: Grill Grates: Weber Grills: Spring Valley Tailgate & BBQ Festival Photos: Upcoming BBQ Events and Competitions: Thank you to Jet West Band for our epic Intro Jingle! Jet West: SVBBQFest2017 was the biggest and best yet Thank you to all of our sponsors – thank you to Shane Walton from Organizations in Training Scott Heath – President and General Manager of Fox 5 San Diego Scott and Shawn first met when Cali Comfort catered food at FOX 5 San Diego and Raoul and Shally were raving about Cali’s BBQ Scott and Shawn connected well also because of their deep love for sports and San Diego community Scott has always loved BBQ, growing up in Yukon, Oklahoma Home of Garth Brooks Garth Brooks was on Scott’s football team Garth Brooks and Derek have talked before Scott always says “the hidden value proposition in everything we [FOX 5 SD] do, its not the WHAT it’s the WHY” FOX 5 “we make good TV, we try to understand people’s pain” Scott Heath went from Oklahoma to San Diego Scott knew from High School he didn’t want to go to Univ. of Oklahoma Scott played football and knew he wanted to come to SD Scott didn’t come to family of a lot of money; was adopted Scott walked on at Grossmont city college to play strong safety on the football team Scott lived in Lemon Grove when he first got to SD Scott really loved Pacific Beach but couldn’t afford it at first, so went to Lemon Grove  Scott walked on at SDSU football team and worked at the Daily Aztec Scott couldn’t find any jobs out of college Scott then got a job at 91x FM – got a radio job there for 2 years – as an Account Executive and asked “are you guys going to train me?” “It’s not about making a dollar, it’s about learning and listening to people.” Scott wasn’t getting the feedback or training he wanted from 91X KTTY radio went On Air on Sept 26 1985 , then in January of 1986 he joined the company After 3 months, he realized he had to take the bull by the horns, because no one was training him. Scott's saying “the fumbles in life get us closer to the goal line” Scott has been working 31.5 years at FOX 5 San Diego He started at local sales to senior sales all the way up the ladder to President Scott talks about how he is always learning… he's taken courses on electrician, plumbing, restaurants so he could talk to anyone and understand what they do Scott implemented training programs & training modules for many different stations around the US   Shawn and Derek want long-term relationships & not quick transactions with sales people who speak from a script  “When you take the time to learn about other people and their story, you will make great long term relationships” Scott has an unquenchable thirst for knowledge and learning about other people and things Scott's motto “Never stop learning” Derek has learned more about his life in the last 10 years than when he did in college, and he loves to continue learning, too Scott tells his kids, “When you look in someones eyes you see their heart soul and mind.” When you wake up, theres two types of days “there are good days and there are great days – if you wa…

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