Traditional PR Is Dead
Five years into running a successful barbecue restaurant in San Diego, the team behind Cali BBQ did what every business owner was told to do: they wrote a press release. A good one. It was for their five-year anniversary. They had stayed open through a recession. They had served their community. And they figured—surely someone […]
What is a Ghost Kitchen? | San Diego Virtual Restaurants Profiled by San Diego Magazine
What is a ghost kitchen? And what is the impact of virtual dining on the future of food? Answers to those questions and more were explored in a well-done profile of the San Diego ghost kitchens in San Diego Magazine. READ: What Ghost Kitchens Mean for the Future of San Diego’s Dining Scene Food Expert […]
Legends Don’t WANT To Be Great — They MUST Be Great | Jim Trotter (NFL Media) | DH091
While Jim Trotter is too humble to call himself great, his resume proves he truly is that. From reading Sports Illustrated as a kid to writing for Sports Illustrated as an adult, Jim Trotter’s ascent as a journalist mirrors the lessons he learned as a young athlete. “I always say, great players don’t want to be great,” starts […]
Planting Roots in Your Community | Shawn Walchef on Restaurant Unstoppable Podcast | DH061
Getting involved and planting roots in your community as a business owner shows that you care about your village. Once you have a platform — and you use your voice to talk about the entire community, and not just your own business — everything starts to change. Restaurant Unstoppable podcast host Eric Cacciatore visited Cali […]
Become the Martha Stewart of Your Industry | Daina Falk (Hungry Fan) | DH046
Martha Stewart and Michael Jordan. You won’t find two individuals with stronger brands than them, but you’ll only find one individual pulling inspiration from them in equal parts. Meet Daina Falk, CEO and Founder of Hungry Fan. As an entrepreneur with a bestselling cookbook and many more accolades to her name, Daina Falk found motivation […]
How to Avoid Burnout with Scaling Systems and Personalized Automation | Ravi Abuvala | DH044
Ravi Abuvala has a challenge for any aspiring entrepreneur, but only if you choose to accept. “If you’re saying that you don’t have the time to build a personal brand, actually clock how much time you’re looking at other people’s personal brands,” Ravi Abuvala said. “Clock how much time that you’re on Instagram, you’re on […]
5 Tips to Better Engagement on Yelp for Business
There are a plethora of online platforms and apps that are important for businesses to use. Signing up for Yelp is an essential starting point for any small business in 2020. Claiming and using your own Yelp page is easy. It doesn’t require any technical knowledge and thankfully there’s help to guide you through using and […]
The Hook Point to Gain One Million Followers | Brendan Kane | DH041
What do you share? Why do you share it? These are questions growth strategist Brendan Kane asks clients like Taylor Swift and Katie Couric when it comes to crafting their own content. They’re also questions you should ask yourself — How do you use social media and digital content for marketing and why? Brendan Kane is a guest […]
How to Turn Your Lifestyle into Engaging Content | GrillGirl Robyn Lindars | DH039
Robyn Lindars had a burning question years before she became GrillGirl — Why aren’t more women grilling? The Grill Girl lifestyle was all sparked by Robyn Medlin Lindars’ newfound fire regarding outdoor cooking and living in general. “It’s really fun, it’s a great way to cook outside and it’s a fun thing to do with your […]
New School Content for Old School Businesses | Evan LeRoy (LeRoy and Lewis) | DH037
Austin, TX knows BBQ and food trucks like San Diego knows fish tacos and surfing. Located deep in the heart of Texas, Evan LeRoy and his team at LeRoy and Lewis BBQ bring together two of Austin’s culinary calling cards with unparalleled New School creativity. Co-owning and operating LeRoy and Lewis BBQ by Cosmic Coffee’s […]