Cali BBQ Media is a digital marketing and digital storytelling agency and studio


Hear the latest episodes


See the latest videos


Browse the latest content

#093: Fishermen Casting a Wide Social Network – BD Outdoors

Ali Hussainy – BD Outdoors – @Bloodydecks – San Diego, CA

Podcast recorded live above the butcher shop at Valley Farm Market in Spring Valley, California.

Subscribe to Behind The Smoke on YouTube

Subscribe to Behind The Smoke on iTunes


  • Ali Hussainy is the co-founder and president of BD Outdoors an online fishing and hunting community focusing on all facets of sport fishing, boating, and hunting.
  • Originally started as Bloody Decks in 2003, BD Outdoors was created to share fishing information with anyone interested in becoming an angler or fisherman.
  • How Ali and his partners developed the Local Knowledge TV show as a resource to anyone who is passionate about fishing.
  • Becoming more niche, Ali explains how BD Outdoors adapted from a traditional online forum in the wake of social media.
  • Ali describes going through the recession and the impact it had the fishing industry.

Links Mentioned

BD Outdoors

Website –

Twitter –

Instagram –   

Facebook –

Pinterest –

Ali Hussainy –


BD Outdoors Media –

Local Knowledge –

Fish Dope –

Marlin Magazine –

World Outdoor News –

Social Shout Out



Be sure to tag us and interact with the podcast on social for your chance to win a Behind The Smoke mug!


  • “The old model is you want to drive people to TV so that your sponsors get seen. We’re internet guys; that’s not the model. The model is get your shit seen. Don’t care if you watch a promo that lasts a minute… We just want you to see our content.” – [02:06] Ali Hussainy
  • “Nobody wanted us to make it in this business because we were saying bad words and letting fishermen act like fishermen. I think prior to social media, our business, everybody really thought it was grandpa and little Bobby going down to the lake, holding hands.” – [27:49] Ali Hussainy
  • “Sometimes working harder isn’t smarter. When that ship was sinking. I was in there seven days a week, 16 hours a day… I should’ve worked smarter and should have really taken a step back.” – [16:40] Ali Hussainy

Get in Touch:


Shawn P. Walchef – @shawnpwalchef  on Twitter

Derek Marso – @marsoderek on Twitter

Cory Wagner – @iamcorywagner on Twitter

Bryan Abou Chacra – @kinglordbryan on Twitter

Write Us a Review on iTunes

Behind The Smoke Media

Website –

Instagram –

Twitter –

Facebook –

Valley Farm Market

Website –

Twitter –

Email –

La Jolla

Instagram –

Facebook –

Spring Valley

Instagram –

Facebook –

Cali Comfort BBQ

Website –

Instagram –

Twitter –

Facebook –

YouTube –

Email –

Shawn P. Walchef on LinkedIn –

Logo & Branding

Graphic Design Ricoy Creative  

Music by Jet West Band

Behind The Smoke Sticker Request


Get Involved & Stay Curious…

Leave a Reply

Your email address will not be published. Required fields are marked *