Traditional PR Is Dead
Five years into running a successful barbecue restaurant in San Diego, the team behind Cali BBQ did what every business owner was told to do: they wrote a press release. A good one. It was for their five-year anniversary. They had stayed open through a recession. They had served their community. And they figured—surely someone […]
San Diego Chargers Community Steps Up To Support Small Business
At the heart of the story are businesses with unrivaled enthusiasm for their communities. A story about business owners who know that it’s not about what team you support. It’s about having support. No matter what colors you wear on game day, everyone should support the rights of a small business to waive their flag […]