What Restaurants Can Learn from Google’s NYC Influencer Summit
What Happens When Google, Toast, and the Restaurant Industry Come Together in NYC? Big Things. Shawn Walchef, founder of Cali BBQ Media, traveled to New York City for a special purpose: to connect with other industry leaders at the Restaurant Industry Influencer Summit, hosted at Google HQ. The invite-only event brought together top marketers, operators, […]
Why Every Business Needs YouTube
Shawn Walchef knows the power of digital storytelling. As the owner of Cali BBQ and founder of Cali BBQ Media, he’s spent 17 years building a brand that’s as much about content as it is about barbecue. But at the Google Restaurant Industry Influencers Summit in New York City, Shawn wasn’t just talking about restaurants—he […]