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Why Cali BBQ Replaced Their Phone Line with an AI-Powered Voice Assistant

In This Episode

Interview Takeaways

  • Cali BBQ now uses an AI-powered voice assistant to handle every phone call – Built with Palona ai and voiced by founder Shawn Walchef, Shawn AI provides consistent, 24/7 phone service without pulling staff off the floor.
  • The AI-powered voice assistant improves guest experience and team efficiency – By answering questions, taking orders, and offering menu guidance, the assistant helps reduce missed calls and allows staff to focus on in-person hospitality.
  • This is a real solution to a real restaurant problem – Cali BBQ isn’t testing a theory. They’re using voice AI in daily operations and sharing how it’s helping them scale service without sacrificing quality.

Cali BBQ just added a new voice to the team. His name is Shawn AI, and he sounds very familiar.

That’s because Shawn AI was built using the actual voice of Cali BBQ founder Shawn Walchef. Powered by Palona ai, this custom-trained voice assistant now answers every phone call that comes into the restaurant. He doesn’t just sound like the boss, he talks like him too. Trained on the restaurant’s menu, hospitality language, and brand tone, Shawn AI helps guests place orders, get answers, and feel taken care of. He’s already changing the way Cali BBQ operates.

Saving Staff Time

Answering the phone has always been one of the toughest jobs in a busy restaurant. During peak hours, the calls keep coming, and the team is already stretched thin. Guests have questions. Orders need to be adjusted. Someone has to stop what they’re doing to answer the phone, only to repeat the same information over and over again. It’s stressful, and it takes attention away from the people dining in person.

“We were missing out on business because we couldn’t get to the phone,” says Walchef. “And when we could, we were repeating the same conversation again and again. It just wasn’t scalable.”

Now, when someone calls Cali BBQ, they’re greeted by a voice that knows the menu inside and out. Shawn AI can walk guests through dietary concerns, recommend the best options for large parties, and guide them through online ordering and catering. Everything he says is informed by real knowledge of the restaurant, delivered with the same friendly tone guests expect from Cali BBQ. In one memorable moment, a guest jokingly asked if Shawn AI could take out the trash. He replied that it was out of his digital reach, but he was happy to help with barbecue tips.

Shawn AI Doesn’t Have Bad Days

Because Shawn AI is available at all hours, no call goes unanswered. He never puts people on hold, never gets flustered, and never miscommunicates the basics. Every interaction is accurate, friendly, and consistent. For the Cali BBQ team, that means fewer distractions and more time to focus on guests in the building. For customers, it means faster service and fewer frustrations. Everyone wins.

“This isn’t about replacing people,” Walchef says. “It’s about freeing up our team to do what they do best. AI doesn’t take away from hospitality. It helps us deliver it better.”

Palona ai was designed specifically for restaurants, not as a generic voice assistant. It understands how people ask about food, how they want to be treated, and how to guide them to the right answer quickly. There’s no hardware setup. No complicated interface. Just a phone system that now works smarter and faster than before.

The Future In Restaurants

The Cali BBQ team is sharing their journey publicly, because they believe other operators can benefit from the same kind of support. Voice AI might seem futuristic, but it’s already delivering results today. It’s improving order accuracy, reducing missed calls, and giving restaurants the ability to grow without overloading their staff.

Shawn AI may not wear an apron, but he’s officially part of the team. And if you call Cali BBQ, he just might be the first one to say hello.

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About Cali BBQ Media

Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company. The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.

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