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VICIOUS BISCUIT: Franchising The Right Way | Digital Hospitality + R365

In This Episode

Interview Takeaways

Vicious Biscuit Facts:
  • The first brick-and-mortar Vicious Biscuit opened in Mount Pleasant, S.C.
  • It was co-founded by George McLaughlin and Michael Greeley in 2018.
  • Vicious Biscuit is on track to reach 75 franchise locations in the United States by 2029.

As your business grows, it’s important to find ways to keep operations simple.

With more opportunities, comes more work — and more need for reliable technology.

In this interview, Shawn Walchef talks with Vicious Biscuit Chief Operating Officer Amanda Kahalehoe about growth through franchising, creating efficiencies as you scale, and building excitement for a food brand.

“The concept opened in 2018 with lines out the door. It was just a viral following,” said Amanda Kahalhoe, who joined Vicious Biscuits in 2021. She was brought on to help the restaurant company with implementing Restaurant365. Later she moved up to the C-suite as the company opened even more locations.

Vicious Biscuit Food Photo

ABOUT VICIOUS BISCUITS: Founded by veteran restaurateur George McLaughlin and biscuit innovator Michael Greeley in 2018, this trailblazing fast-casual franchise breakfast brand and biscuits are anything but ordinary. Vicious Biscuit serves up a menu that’s as unapologetically bold as it is delicious. The locations, rooted in Southern tradition, offer a warm welcome and embody a commitment to unparalleled hospitality. The award-winning biscuits have garnered numerous “Best Biscuit” accolades, and the fierce flavor combinations are featured on The Cooking Channel’s “Food Paradise.”

To learn more about the Vicious Biscuit franchising opportunity, visit www.viciousbiscuitfranchise.com.


Sponsored by R365

Restaurant365 is the industry’s leading all-in-one, cloud-based accounting, inventory, scheduling, payroll, and HR solution developed specifically for restaurants. R365’s restaurant enterprise management software simplifies day-to-day management for operators, allowing them to control food costs and optimize labor. Integrations and open APIs enable Restaurant365 to connect with other systems, including POS providers, vendors, and banks. The result is accurate, timely reporting that provides a clear and complete view of their businesses. Restaurant365 is based in Irvine, California with an office in Austin, Texas.

Try it out at restaurant365.com

Episode Links

  • Restaurant365 Online: https://www.restaurant365.com/
  • R365 Events: https://www.restaurant365.com/resource-category/events/
  • Vicious Biscuit Franchising: www.viciousbiscuitfranchise.com
  • Vicious Biscuit Restaurant Online: https://www.viciousbiscuit.com

Listen To This Episode

About Cali BBQ Media

Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company. The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.

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