Sylvester Raymond, creator of Signal to Sale, explains how his AI engine helps restaurants find catering opportunities and approach potential customers at the right time. Recorded at the National Restaurant Association Show in Chicago, Raymond outlines how the tool identifies decision-makers, tracks buying signals, and gives sales teams context before they reach out. His approach combines AI research with human involvement to make outreach more relevant to each business. From monitoring future prospects to finding potential franchisees, Raymond shows how better information can help operators spend less time searching for leads and more time building relationships that grow their business.
