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The Science of Social Media | Growth Strategist Brendan Kane

Social Media Marketing is a science.

“For me, it’s just a very simple three step process,” Brendan Kane said on his episode of the Digital Hospitality podcast in July 2020.



Three Step Method to Social Media

  1. Hypothesis
  2. Test
  3. Pivot


“Hypothesis, test, pivot. The biggest thing with social media in any aspect of business is you actually have to learn,” said Brendan Kane, author and growth strategist. “People will just keep doing the same thing over and over again and just expect something to go viral.”

This podcast clip is from episode DH41 of Digital Hospitality, a Cali BBQ Media production hosted by Shawn Walchef (owner/operator Cali BBQ in San Diego).

Watch the full July 2020 podcast interview with Brendan Kane on the Cali BBQ Media YouTube channel.

On Digital Hospitality, author and growth Strategist Brendan Kane also talked about the release of his latest book — Hook Point: How to Stand Out in a 3 Second World.

“I don’t care if I’m dealing with someone who just graduated from college or somebody that’s a billionaire, people are really struggling with the fact that we live in this micro-attention world and finding ways to stand out and differentiate yourself above the noise.”

“The algorithms are searching to prioritize the best content,” Brendan said about posting content to social media.

“You’re no longer competing against your direct competition,” Brendan explains. “You’re competing against LeBron James, Kim Kardashian, The Rock, CNN, ESPN, all these things for space and those feeds for that attention.”

Brendan Kane Speaking 1


Cali BBQ Media

Thank you for watching and learning with Digital Hospitality, the podcast where we help business owners develop a mobile first internet strategy by sharing stories of innovative brands and personalities who are outranking the competition in search results.

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