Promoting Your Restaurant Across Different Social Media Platforms | Yelp Blog
How do you promote your business on social media effectively? By customizing your message for different social platforms. The Yelp Blog featured Cali BBQ Media Founder Shawn Walchef and his digital knowledge in a very informative restaurant marketing article by Callie Abraham. “Every platform has a unique audience,” the Cali BBQ owner said. “Every social […]
Guide to Opening a Virtual Ghost Kitchen | Part 2: Building Important Business Relationships
Do you want to learn how to open your own Ghost Kitchen brand or Virtual Restaurant concept? Learn more in Part 2 of this 2021 Guide to Ghost Kitchens. In this second part of a roundtable discussion series on the Clubhouse audio app, the expert Digital Hospitality panel and guests dig into what it takes […]
Brand It Like It’s Hot! | Phyllis Williams-Strawder (CKO Creator) | DH103
Phyllis Williams-Strawder knows hot brands always leave a mark. That’s why the creator of CKO Creator wants you to Brand It Like It’s Hot! Check out this Digital Hospitality podcast interview with Phyllis Williams-Strawder to learn about her insightful journey from barbecue to branding, becoming an entrepreneur, communicating online, using Clubhouse, and many more stories […]
Yelp is Not a Dirty 4-Letter Word — It’s a Digital Tool for Hyperlocal Reach
Yelp is not a dirty four-letter word — despite what many restaurant owners think. Here at Cali BBQ, we have found that Yelp is one of the best search engine optimized (SEO) online platforms that restaurants can use to connect with engaged customers near them.That’s why we gladly pay extra every month for powerful Yelp for […]
Fire and Family | Talking with Jason Ganahl of GQue BBQ in Colorado
Jason Ganahl is the founder of GQue BBQ and a father of four. Simply put, Jason Ganahl is a successful and busy man. But being busy didn’t happen overnight. At one point in time, the Colorado father/BBQ maven was a single man working his tail off in the corporate world. As fate would have it, […]
Yelp Connect Helps Businesses Reach Hyper Local Audience | Social Media for Restaurants
Cali BBQ Media is all about being active on social media and all about claiming your Yelp page. But what if you could combine the personal connection of social media with the concentrated audience of Yelp? You can. Enter Yelp Connect. Speaking with former Digital Hospitality podcast alum Emily Washcovick, the Senior Field Marketing Manager […]
Education Leads to Engagement | Doug Scheiding of Rogue Cookers (Traeger Pro Team, Head Country Ambassador) | DH069
Doug Scheiding is an aerospace engineer. Doug Scheiding is also a business broker. But while this episode of Digital Hospitality is about multi-hyphenate Doug Scheiding, it’s not the merely the story of an aerospace engineer or a business broker. This is the story of a champion who gives his all no matter what. “Whether you’re […]
Podcasting from Rakovski, Bulgaria | Millennial Mayor Pavel Gudzherov | DH054
As a Millenial Mayor, Pavel Gudzherov knows the power of social media firsthand. The 38-year-old leader of Rakovski, Bulgaria uses the digital tools available to him — and a willingness to always learn more — in order to show progress on projects, engage the community, and join the conversation. A leader has to be where […]
Guide to Success on Yelp for Small Business Owners | Emily Washcovick | DH042
Engaging with customers on Yelp could save your business. Direct engagement is key to online marketing. The best way for a small business to start directly communicating with their online audience right now is by owning and claiming a Yelp page. Serving as the Yelp Senior Field Marketing Manager and Small Business Expert, Emily Washcovick […]
Casey Adams | Rise of the Young | DH033
What do Larry King, Tilman Fertitta, Rick Ross, Chris Voss all have in common? For starters, they’re all very successful. Secondly, they’ve all be interviewed by a 19-year-old from Virginia. That talented teen entrepreneur? Casey Adams. Casey Adam has amassed 219k Instagram followers, created a Top 50 podcast, and interviewed heavyweights in media, business and […]