Guide to Success on Yelp for Small Business Owners | Emily Washcovick | DH042

Engaging with customers on Yelp could save your business. Direct engagement is key to online marketing. The best way for a small business to start directly communicating with their online audience right now is by owning and claiming a Yelp page. Serving as the Yelp Senior Field Marketing Manager and Small Business Expert, Emily Washcovick […]

Marketing Insights from a Career in Sports | Luke Gilbert, San Diego Seals (DH 021)

Lessons from a career in sports featuring Luke Gilbert

Luke Gilbert has lived a rich life in professional sports. From building partnerships, to marketing, to sales, to tech, to media, to being a former lacrosse player himself, the San Diego Seals Senior Director of Corporate Partnerships has gained experience and expertise in all angles of the sports entertainment business. During his impressive sports journey, […]

Tell Your Own Story, or Someone Else Will — Scott Yoffe Communications (DH 016)

Tell Your Own Story (Or Someone Else Will) with Scott Yoffe

If you don’t tell your own story, someone else will. On this episode of Digital Hospitality, learn how public relations veteran Scott Yoffe approaches the art of communications in 2020, hear interesting stories from his two decades with the San Diego Chargers, and get tips on telling your brand’s story with both new media and […]