Pitch The Tide – Runbin Dong: Founder, CEO of Scale Social
In this Pitch The Tide session, Runbin Dong, CEO and founder of Scale Social, shares how his family’s restaurant roots led him to rethink modern restaurant marketing. Drawing from firsthand operator experience, Runbin explains why authentic customer content consistently outperforms polished ads and influencer campaigns. He introduces Scale Social’s QR-driven platform, which turns everyday guests […]
Your Guests Are The Stars! Scale Social’s Shortcut to Viral Local Ads


Scale Social helps restaurant operators turn real customers into their most powerful marketing asset. Instead of relying on influencers or AI generated content, the platform captures authentic, hyper local videos from actual guests and turns them into marketing that feels familiar, trusted, and real. For operators struggling to create content while running busy businesses, it […]