Dynamic Pricing vs Surge Pricing: Shawn Walchef Speech at MURTEC 2024
Dynamic pricing is nothing new. It’s a well-established practice in industries like airlines and hotels, and even within restaurants through Happy Hours and Early Bird Specials. But as Shawn Walchef, owner of Cali BBQ shared during his speech at the 2024 MURTEC Summit, when restaurants adjust prices dynamically, it sparks a unique reaction—and understanding why […]
Murtec 2022: The Future of Food is Technology
Technology is the future of restaurants. The MURTEC 2022 conference is March 7-9 at the Paris Hotel and Casino in Las Vegas. Speakers include Jon Taffer (Bar Rescue), Shawn P. Walchef (Cali BBQ Media), Darla Morse (Red Robin), Michael Montagano (Kitchen United), and other leaders in hospitality and tech discussing the future of food. Cali […]