How can restaurant founders step away from daily operations without losing control of the business? Seth Cohen, co-founder and president of Sweetfin, joins Shawn Walchef at CREATE to share how the 15-location poké brand uses detailed systems, strong general managers and weekly financial reviews to maintain accountability. Cohen explains why Sweetfin treats each restaurant like its general manager’s own business, how high-quality content has differentiated the brand since 2015 and why digital hospitality requires consistency at every customer touchpoint. He also discusses expansion beyond California, potential CPG opportunities and why he still personally checks the brand’s Instagram DMs.
