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Screw the Algorithm – Just Post | Mate Society Digital Marketing Agency | DH058

Podcast Cover Image - DH058 Mate Society

The best time to post to social media is yesterdaythe next best time is now.

That’s one of the many social media marketing and digital content creation lessons and insights that Mate’s Samantha Trottier and Hernán Regiardo shared with us on this episode of the Digital Hospitality podcast.

DH058 Mate Society Screenshot Hernán Regiardo Talking

“The best moment to do things is yesterday and the second-best moment is today,” says Hernán Regiardo while talking with Cali BBQ Media owner Shawn Walchef on Digital Hospitality.

“Our main approach is just to create content fast.”

Mate digital marketing agency

Mate is a Digital Marketing and Content Creation Agency based in San Diego that helps businesses transform their digital marketing efforts with quality content and strong aesthetics.

The core crew of the Mate Society is made up of Hernán Regiardo, Samantha Trottier, and design and visual communication expert Horacio Torrent.

Mate Society About Us

The Mate Society is also a bilingual agency that aligns with creatives and business-minded collaborators. The agency provides teams that are made of up handpicked experts in their expertise.

“Big agencies are dying because they became too big, have a ton of people to pay and everyone is scared of their asking price,” says Hernán on this podcast episode. “I think the future is freelancer, diverse and flexible.”

DH058 Mate Society Brands Worked With

Some of the services that Mate offers include:

  • SEO Strategy
  • Paid Media
  • Photography
  • Infographics
  • Video
  • Copywriting
  • Branding
  • Website Building


When it comes to starting or growing a business online, Mate is high on the power, reach and resources that come from using Instagram for marketing.

DH058 Mate Endless Summer Seltzer

“A lot of it is just about putting more content out there,” Samantha says. “It doesn’t have to be perfect because the more content you put out there the more you’ll get from it.”

DH058 Mate Society Samantha Trottier Instagram

“Rather than spending so much time worrying or having fear that you won’t do the right thing on social media, the truth is there is no right thing!

“You just have to keep putting it out there and being consistent.”

DH058 Mate Society Hernan Regiardo Instagram

While being consistent to many can mean posting every other hour on the hour every day, Samantha and Hernán don’t see it as being quite that calculated.

DH058 Mate Society Screenshot Samantha Trottier Talking

“Hernán was always someone who said, ‘Screw the algorithm, just post!’” laughs Samantha Trottier. “If it’s good quality content people are going to like it and they’re going to see the next one. Show the vision, show the voice and that’s what’s most important.”


The Mate Society Manifesto

  • Soul Based
    We add value giving soul and essence to brands by going deep into the culture to empower character.
  • Diversity
    Combining cultures and age gaps within our team creates high collaboration and unique perspectives.
  • Insight Driven
    Utilizing insights from data analytics to empower data-driven decision making.
  • Prioritizing Consciousness
    Social and environmental responsibility is key.


About Mate:

Mate strives to empower businesses of all sizes with the tools they need to succeed online. The digital marketing agency and content creation firm is based in San Diego.


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A post shared by Mate Society (@workbymate) on Jul 10, 2020 at 10:14pm PDT

Learn More online at

Email Mate Society at

From matesociety.comWe’re a Bilingual Agency in alliance with collaborators who set trends to communicate stories through strong visual narratives using Brand Identity, Art Direction, Data Visualizations, Photography, and Business Thought. Outstanding results come from doing what we love in the way that we do it best, not only for ourselves, but to better the lives of those around us. We handpick the collaborators into tailor-made teams in order to be agile and flexible, matching values and skills to be well aligned with each project.


About Samantha Trottier:

Grown in North Dakota, Samantha Trottier studied computer programming and data analytics in Minneapolis and International Business in São Paulo, Brazil.


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A post shared by Mate Society (@workbymate) on Jul 10, 2020 at 10:09pm PDT

Her passion is utilizing technology and software to make business processes more efficient. She codes in 5 languages (Python, Java, C++, SQL, R), and works with data analytics and visualization software such as PowerBI and Tableau.


About Hernán Regiardo:

Born and raised in the countryside of Argentina, Hernán Regiardo studied Business Strategy in the city of Rosario and Advertising Art Direction in Buenos Aires.


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A post shared by Mate Society (@workbymate) on Jul 10, 2020 at 10:49pm PDT

In the past years, he worked as a brand manager, photographer, and social media marketer in Argentina, Germany, Indonesia, Sweden and the United States. His photography has been published multiple times in magazines such as Vogue.


Read more about Mate Society, Samantha Trottier, and Hernan Regiardo in a feature article on our Digital Hospitality Blog at CaliBBQ.Media online.

Digital Hospitality: A Cali BBQ Media Podcast


More Digital Hospitality Online:

Learn More on the Digital Hospitality Blog with our in-depth feature articles and behind-the-scenes looks at our business, our content, and our lives.

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