Producers Mike Bisceglia and Kyle Pfluger, from Cali BBQ and filling in for host Shawn Walchef, break down how Cali BBQ Media turns ideas into a repeatable production engine. They dig into the balance of art and science in content, why team buy-in matters, and how the right mix of generalists and specialists keeps work moving. The room swaps practical systems too, including Notion for tracking, shared Slack channels with clients, and tools like Descript. Community guests add frameworks like “five senses” content mining, a “cake pop” clip strategy, and the Lindy effect to stay consistent. It’s a candid, tactical look at process, communication, and the habits that ship.
Listen to the replay of the latest room where the participants discussed community service and follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voice heard
Every Wednesday and Friday at 10am PT, Shawn Walchef hosts the Rising Tides Live room streaming with StreamYard on YouTube, LinkedIn, Facebook, and more. Leading voices in hospitality, and otherwise, from near and far join to discuss all things business and much more.
The Big Quote
Homework
Map lanes (10 min): List your current team as “generalists” vs “specialists,” and write one sentence on what success looks like for each lane.
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