Pricing took center stage on Rising Tides Live as Shawn Walchef and the community wrestled with one of the hardest questions in business: how much to charge, when to change it, and what customers are actually responding to. From secret-menu mozzarella sticks and buffet coupons to 20/20 value promotions and paid discovery calls, restaurateurs, creators, operators, and service providers traded candid stories about confidence, value, and fear. A clear theme emerged: price is emotional, but decisions should be informed by listening, data, and relationships. When leaders ask better questions, test boldly, and communicate value clearly, pricing stops feeling reactive and starts becoming a strategic tool for trust, loyalty, and growth.
Listen to the replay of the latest room where the participants discussed community service and follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voice heard.
Every Wednesday and Friday at 10am PT, Shawn Walchef hosts the Rising Tides Live room streaming with StreamYard on YouTube, LinkedIn, Facebook, and more. Leading voices in hospitality, and otherwise, from near and far join to discuss all things business and much more.
The Big Quote
Homework Assignment
his week, ask a few real customers how they feel about one item’s price, listen for patterns, and use what you learn to either clarify your value or test one small change.
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