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Rising Tides Live: Pricing Strategy & Menu Engineering

In This Episode

Interview Takeaways

  • Don’t raise prices on autopilot. Scott urged operators to check traffic, costs and customer behavior before adding the usual 5% or 10% to a menu.
  • Build bundles around value and margin. Shawn and Iano shared meal packages that make ordering easier for guests. Scott stressed that a successful bundle doesn’t require giving away profitable items.
  • Know what each menu item contributes. Look at its cost, margin and popularity, then give your strongest items the right placement on the menu.

Scott Kleckner led this Rising Tides Live conversation on pricing strategy and menu engineering. With restaurant traffic falling and customers feeling the cost of dining out, he challenged operators to look beyond the usual annual price increase. Shawn Walchef and Iano Dovi shared how meal bundles can make ordering easier and give guests more value, while the group discussed menu costs, popular dishes and the experience customers expect for the price. The takeaway: Before raising prices, know which items sell, what they cost to serve and why guests keep coming back.

Listen to the replay of the latest room where the participants discussed community service and follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voice heard.

Every Wednesday and Friday at 10am PT, Shawn Walchef hosts the Rising Tides Live room streaming with StreamYard on YouTube, LinkedIn, Facebook, and more. Leading voices in hospitality, and otherwise, from near and far join to discuss all things business and much more.

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About Cali BBQ Media

Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company. The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.

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