In this special episode of Rising Tides Live, host Shawn Walchef explores the creative and strategic impact of branded GIFs with Elizabeth Doss, a motion graphic designer and verified GIPHY artist. Together, they dive into how businesses can use GIFs to boost engagement, build community, and establish brand identity across digital platforms.
Elizabeth shares her expertise in creating custom GIFs! From driving home a brand tagline to engaging with customers in innovative ways, this episode is packed with actionable insights for businesses of all sizes. Whether you’re looking to elevate your content strategy or explore new digital tools, this conversation highlights the untapped potential of GIFs as a dynamic medium for storytelling and marketing.
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Every Wednesday and Friday at 10am PT, Shawn Walchef hosts the Rising Tides Live room streaming with Riverside on YouTube, LinkedIn, Facebook, and more. Leading voices in hospitality, and otherwise, from near and far join to discuss all things business and much more.
The Big Quote
Homework Assignment
Create your own branded GIF using a tool like GIPHY or Canva and align it with your tagline, logo, or key message. Apply Elizabeth’s concept of GIF Engine Optimization (GEO) by adding relevant keywords to make it discoverable on platforms like Instagram and TikTok.
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