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Preview: Restaurant Influencers | SAM THE COOKING GUY on Growing a YouTube Channel | DH129

The Secrets to YouTube is Authentic Content featuring Sam Zien The Cooking Guy

The secret to YouTube is simple. It’s not about you. It’s about your audience.

On this special preview episode of the Restaurant Influencers Podcast, Sam Zien (Sam The Cooking Guy) talks with host Shawn P. Walchef (Cali BBQ Media) about how he grew his YouTube channel to millions of subscribers and running multiple restaurants.

“YouTube is a really simple concept: it’s not about you, it’s what your customers want.”



NOMINATE A RESTAURANT INFLUENCER — Do you know someone who is killing it on social media? Let us know by emailing or sending the @calibbqmedia team a DM on social media.

Sam The Cooking Guy is a Restaurant Influencer —

After years spent grinding out little-seen YouTube content, Sam Zien (@thecookingguy) began making authentic content about things his audience actually wanted to see. From there the YouTuber saw his star rise quicker and quicker.

Sam Zien, affectionately and professionally known as Sam the Cooking Guy, serves as the face of Graze, Not Not Tacos and two Samburger locations. He has flipped the food industry on its head by simply being himself.

A man of many hats and few cares, Sam The Cooking Guy has defined conventional wisdom by creating concept restaurants that serve mashed potato tacos and popular videos that teach young men and others how to cook.

“I think you learn more when you’re enjoying it,” notes Sam Zien while talking to Shawn Walchef on the first episode of the Restaurant Influencers podcast.

While Sam admits it took him seven years to discover this simple truth, the proof is in the pudding as Sam is teaching the world how to cook simply by teaching them to make things they can actually make.

WHAT DID YOU LEARN from this interview? Let us know in the comments!

Sam The Cooking Guy on the Restaurant Influencers Podcast


• Sam The Cooking Guy YouTube –

• Sam The Cooking Guy Online –

• Behind the Scenes of Sam’s Restaurant –

• Graze by Sam –

• Not Not Tacos –

• Samburgers –

Restaurant Influencers podcast cover


Are you SICK and TIRED of scrolling through your social media feeds and not seeing your business anywhere?

Welcome to the Restaurant Influencers podcast series, sponsored by Toast (@toasttab).


Every week host Shawn P. Walchef (@shawnpwalchef) talks with leaders in restaurant and hospitality about their secrets to Smartphone Storytelling and how to show up and engage where customers are spending time online.

The weekly digital series (audio, video, writing, images) is hosted by Cali BBQ Media Founder Shawn P. Walchef and presented by Entrepreneur Media (@entrepreneur), Yelp for Business (@yelp), and Cali BBQ Media (@calibbqmedia).

• Entrepreneur –
• Yelp for Business –
• Cali BBQ Media –

Subscribe to the weekly podcast wherever you listen to audio shows.

Follow @calibbqmedia on social media for updates on the show and Digital Hospitality content.


Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

Toast — Powering Successful Restaurants

Learn more at

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