What does it take for an emerging restaurant brand to reach new customers and prepare for its next stage of growth? Harold Walters of Shootz joins Shawn Walchef at the CREATE conference to explain how the Hawaiian-Asian fusion brand approaches content, advertising and restaurant technology. Walters shares why restaurants should create every social media post for someone who has never heard of the brand, how Shootz turns successful organic videos and micro-influencer content into Meta ads, and why authenticity matters more than expensive production. He also discusses Shootz IQ, an internal AI tool that connects the company’s sales, labor and marketing data, as Shootz prepares to open its sixth location and first standalone restaurant.
