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Pitch The Tide: Scott Siegel – Co Founder and CEO of Curbit

In This Episode

Interview Takeaways

  • Most digital order delays are a visibility problem — Restaurants often rely on static promise times without real-time insight into kitchen capacity, leading to long waits, cold food, and operational stress.
  • Real-time order orchestration improves accuracy and efficiency — Curbit connects kitchen and ordering systems to dynamically adjust timing, manage order flow, and help guests arrive when food is ready.
  • Better timing drives better business outcomes — More accurate fulfillment leads to higher guest satisfaction, improved repeat visits, stronger ratings, and increased digital revenue.

In this Pitch The Tide session, Scott Siegel, co-founder and CEO of Curbit, introduces a real-time order orchestration platform built to help restaurants manage digital order flow and reduce wait times. Curbit connects to kitchen and ordering systems to monitor production, adjust promise times, and communicate accurate pickup updates to guests. Instead of relying on static estimates or turning off orders during busy periods, brands gain live visibility into kitchen capacity. The focus of the pitch is clear: improve fulfillment accuracy, reduce operational chaos, and deliver a better guest experience at scale.

Listen to the replay of this first session and follow Cali BBQ Media to join future rooms, pitch your company, and learn from the community.

Every Friday at 10am PT / 1pm ET, Shawn P. Walchef hosts Pitch the Tide live.

Listen To This Episode

About Cali BBQ Media

Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company. The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.

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