See the Family Behind the Kids’ Meal – Mick Carr encourages operators to look beyond the price of a single kids’ meal. A child’s preference can bring parents, siblings, and grandparents through the door, making the experience for kids an opportunity to earn the entire family’s business.Create Experiences Families Want to Repeat – Grub Lab combines branded activities and interactive games to help restaurants make family dining more enjoyable. Giving kids something memorable to do creates opportunities for servers to connect with families and gives guests another reason to return.Pitch the Results Restaurant Owners Care About – Access to major sports and entertainment brands only matters if operators understand the business benefit. Carr explained how shifting Grub Lab’s message toward bringing families into restaurants made its value clearer, while operator feedback highlighted opportunities around loyalty, repeat visits, and activities for older children.
Listen to the replay of the latest room where the participants discussed community service and follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voice heard.
Every Wednesday and Friday at 10am PT, Shawn Walchef hosts the Rising Tides Live room streaming with StreamYard on YouTube, LinkedIn, Facebook, and more. Leading voices in hospitality, and otherwise, from near and far join to discuss all things business and much more.

