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Pitch The Tide – Mick Carr: CEO and Founder at Grub Lab

In This Episode

Interview Takeaways

  • See the Family Behind the Kids’ Meal – Mick Carr encourages operators to look beyond the price of a single kids’ meal. A child’s preference can bring parents, siblings, and grandparents through the door, making the experience for kids an opportunity to earn the entire family’s business.
  • Create Experiences Families Want to Repeat – Grub Lab combines branded activities and interactive games to help restaurants make family dining more enjoyable. Giving kids something memorable to do creates opportunities for servers to connect with families and gives guests another reason to return.
  • Pitch the Results Restaurant Owners Care About – Access to major sports and entertainment brands only matters if operators understand the business benefit. Carr explained how shifting Grub Lab’s message toward bringing families into restaurants made its value clearer, while operator feedback highlighted opportunities around loyalty, repeat visits, and activities for older children.

See the Family Behind the Kids’ Meal – Mick Carr encourages operators to look beyond the price of a single kids’ meal. A child’s preference can bring parents, siblings, and grandparents through the door, making the experience for kids an opportunity to earn the entire family’s business.Create Experiences Families Want to Repeat – Grub Lab combines branded activities and interactive games to help restaurants make family dining more enjoyable. Giving kids something memorable to do creates opportunities for servers to connect with families and gives guests another reason to return.Pitch the Results Restaurant Owners Care About – Access to major sports and entertainment brands only matters if operators understand the business benefit. Carr explained how shifting Grub Lab’s message toward bringing families into restaurants made its value clearer, while operator feedback highlighted opportunities around loyalty, repeat visits, and activities for older children.

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Every Wednesday and Friday at 10am PT, Shawn Walchef hosts the Rising Tides Live room streaming with StreamYard on YouTube, LinkedIn, Facebook, and more. Leading voices in hospitality, and otherwise, from near and far join to discuss all things business and much more.

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About Cali BBQ Media

Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company. The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.

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