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Pitch The Tide – Michael Diego: Founder of Relsih

In This Episode

Interview Takeaways

  • Creators Drive Real Discovery – Relish activates verified local creators who live near each store, turning authentic neighborhood voices into powerful drivers of foot traffic.
  • Hyperlocal Campaigns, Managed End to End – From sourcing and approvals to scheduling and reporting, relish handles the operational lift so brands can scale creator marketing without spreadsheets or guesswork.
  • Engineered Word of Mouth – Instead of relying on one big influencer, relish deploys groups of creators at once, generating concentrated buzz that helps brands become the talk of the town.

In this Pitch The Tide session, Michael Diego, founder and CEO of relish, introduces a fully managed creator marketing platform built to help multi-location brands turn local voices into measurable growth. Relish connects restaurants and retailers with verified local creators who visit stores, document their experience, and share authentic content with their communities. Instead of chasing one expensive influencer or juggling spreadsheets, brands deploy dozens of hyperlocal storytellers at once. The focus of the pitch is clear: make your brand the talk of the town, drive real foot traffic, and power creator-led commerce at scale.

Listen to the replay of this first session and follow Cali BBQ Media to join future rooms, pitch your company, and learn from the community.

Every Friday at 10am PT / 1pm ET, Shawn P. Walchef hosts Pitch the Tide live.

Listen To This Episode

About Cali BBQ Media

Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company. The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.

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