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Pitch The Tide – Matt Haselhoff: Founder, CEO of One Goal Consulting

In This Episode

Interview Takeaways

  • Clarity Beats More Tech – The problem is not a lack of tools. It is too many of them. Operators do not win by adding more software. They win by simplifying, rationalizing, and choosing technology that actually gets used and drives real outcomes.
  • Trust Is the Real Platform – In a market flooded with cold emails, demos, and overpromises, progress only happens through trusted relationships. A curated, vendor-agnostic advisor model cuts through the noise and helps operators make decisions based on needs, not sales pressure.
  • Objective Decisions Replace Gut Feel – The future of restaurant tech buying is not opinions and hype. It is usage data, ROI, and proof. When brands can see what is actually being used and what is not, tech stacks get leaner, cheaper, and far more effective.

In this Pitch The Tide session, Matt Haselhoff, founder of One Goal Consulting, breaks down why the restaurant technology ecosystem has become noisy, fragmented, and increasingly hard for operators to navigate. Drawing on decades of experience across restaurant tech and integrations, Matt explains how sales pressure, vendor sprawl, and broken trust have created a confusing buying environment for brands. He introduces One Goal Consulting’s modern “manufacturer’s rep” model, which curates best-in-class, non-competing technology partners and connects operators to the right solutions based on real needs, not sales quotas.

Listen to the replay of this first session and follow Cali BBQ Media to join future rooms, pitch your company, and learn from the community.

Every Friday at 10am PT / 1pm ET, Shawn P. Walchef hosts Pitch the Tide live.

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About Cali BBQ Media

Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company. The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.

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