In this Pitch The Tide session, Matt Haselhoff, founder of One Goal Consulting, breaks down why the restaurant technology ecosystem has become noisy, fragmented, and increasingly hard for operators to navigate. Drawing on decades of experience across restaurant tech and integrations, Matt explains how sales pressure, vendor sprawl, and broken trust have created a confusing buying environment for brands. He introduces One Goal Consulting’s modern “manufacturer’s rep” model, which curates best-in-class, non-competing technology partners and connects operators to the right solutions based on real needs, not sales quotas.
Listen to the replay of this first session and follow Cali BBQ Media to join future rooms, pitch your company, and learn from the community.
Every Friday at 10am PT / 1pm ET, Shawn P. Walchef hosts Pitch the Tide live.
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