In this Pitch the Tide session, Darren Spicer and Justin Andrews introduce Cowboy Mud, a coffee-infused barbecue rub built from a third-generation family recipe and designed to stand out both on the shelf and in the wild. Packaged in a distinctive dip can for portability and brand identity, Cowboy Mud blends premium ingredients like Hawaiian sea salt and specialty coffee to create a versatile seasoning that works across proteins, vegetables, and even unexpected applications like popcorn and cocktails. Positioned as more than just a spice, the brand aims to live at the intersection of food, lifestyle, and storytelling.
Listen to the replay of this session and follow Cali BBQ Media to join future rooms, pitch your company, and learn from the community.
Every Friday at 10am PT / 1pm ET, Shawn P. Walchef hosts Pitch the Tide live.
