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Pitch The Tide – Jasper De Vries: CTO & Co-Founder at YourBI

In This Episode

Interview Takeaways

  • Clean Data Makes AI More Valuable – Jasper de Vries argues that AI is only as useful as the data behind it. Instead of feeding language models disconnected or inaccurate information, YourBI validates, organizes, and contextualizes restaurant data from across the business so operators can trust the answers AI provides and make decisions with confidence.
  • Operators Should Spend Less Time Reporting and More Time Improving – Too many restaurant teams still spend hours exporting spreadsheets, reconciling reports, and searching for answers. By connecting data across POS, labor, finance, scheduling, and other systems, YourBI automates reporting and surfaces insights that allow leaders to focus on coaching teams, improving operations, and growing profitability.
  • Business Intelligence Should Support Better Hospitality – Jasper De Vries believes the most valuable insights come from combining operational metrics with the human side of the business. By connecting financial performance with guest experience, employee feedback, and operational knowledge, restaurants can identify changes that improve both profitability and hospitality at the same time.

Jasper de Vries, CTO and Co-Founder of YourBI, explains how restaurant operators can turn disconnected data into actionable business intelligence by creating a single, trusted source of truth across their technology stack. Instead of relying on spreadsheets, manual reports, or isolated systems, YourBI connects data from POS, labor, finance, scheduling, and other platforms to deliver real-time operational insights. Jasper shares how restaurant groups are using AI-ready data to improve upselling, automate financial reporting, identify operational opportunities, and give leaders faster answers through natural language tools like ChatGPT and Claude. By validating and organizing data before AI analyzes it, YourBI helps restaurants make smarter decisions with confidence while building a stronger foundation for future growth.

Listen to the replay of the latest room where the participants discussed community service and follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voice heard.

Every Wednesday and Friday at 10am PT, Shawn Walchef hosts the Rising Tides Live room streaming with StreamYard on YouTube, LinkedIn, Facebook, and more. Leading voices in hospitality, and otherwise, from near and far join to discuss all things business and much more.

Episode Links

https://www.linkedin.com/in/jfdevries/ https://www.linkedin.com/in/jfdevries/ https://www.linkedin.com/in/jfdevries/

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About Cali BBQ Media

Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company. The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.

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