How can a restaurant operator scale a multi-location brand without sacrificing authentic human connection in a digital world? Michel Falcon, CEO of Brasa Peruvian Kitchen, joins Shawn Walchef on Digital Hospitality to share his playbook for building a people-first culture in the restaurant industry. Falcon explains how he modernizes onboarding for tech-savvy employees to keep turnover low, uses tools like Incentivio and Toast to build customer loyalty, and carves out time every Friday to personally email his most frequent guests. He also argues against automating food assembly, showing why technology should streamline back-of-house operations—such as sales tax and inventory—so employees can focus on real face-to-face hospitality as the brand expands across North America.
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