Matt Haller, president and CEO of the International Franchise Association, explains how franchising helps restaurant brands grow while creating opportunities for first-time business owners. Recorded at CREATE for Emerging Restaurants in Rancho Palos Verdes, Haller discusses the promise brands make when accepting franchise fees and royalties, why franchisors and franchisees must grow together and the rise of multi-unit, multi-brand ownership. He also shares how the IFA protects and promotes the franchise model through advocacy, education and events while challenging the misconception that franchises are not local businesses.
