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How To Raise Money with Crowdfunding | Cleve Oines (MÄNNKITCHEN) | DH132

Mannkitchen raised millions with crowdfunding. Learn more on this Digital Hospitality podcast interview

How did MÄNNKITCHEN raise millions on crowdfunding platforms? By finding a need and creating a solution.

How many cranks does it take you to pepper a steak using your pepper mill? Probably dozens, right? For MÄNNKITCHEN Founder Cleve Oines, it was around 70 pepper cranks one day when he realized there was a problem.

Why wasn’t there a better pepper mill on the market? One for a man like him? That’s when Cleve Oines saw the future of grinding pepper — The Pepper Cannon.

Pepper Cannon by MÄNNKITCHEN

“786 days, 54 revisions, 11 prototypes, 82 tests, and 4,673 sneezes later,” the MÄNNKITCHEN Pepper Cannon was born.

“Grinds faster than a roadrunner, feels like a lightsaber handle in solid aluminum…It may even replace my beloved Unicorn, which I’ve been loyal to for 14 years,” J. Kenji Lopez-Alt said in “The Food Lab” of the New York Times.

Cleve Oines was a guest on the Digital Hospitality podcast where he talked about making millions of dollars using crowdfunding sites like Kickstarter and IndieGoGo, and successfully marketing products on social media.

• You can watch the full interview on our Cali BBQ YouTube channel:


Mannkitchen Pepper Cannon —

The Pepper Cannon by Mannkitchen raised more than $1.1 million from 6,887 backers on Kickstarter alone. The success of the company’s crowdfunding campaigns was thanks to part to help from and crowdfunding marketing company LaunchBoom.


“In my first campaign, I raised like $50,000 for a chef knife, and that was awesome. Doubled my goal. And it was successful in my mind,” Cleve Oines shared on the Digital Hospitality show. “And then we did the Pepper Cannon and blew that one out of the water.

The main difference was attending that (Crowdfunded Summit) and learning from the people at LaunchBoom.

The products that Männkitchen sells are built to solve cooking problems, whether its a demand for a bigger, stronger chef’s knife, or the need for a super-powered pepper mill.

pepper cannon infographic

WATCH: Pepper Cannon on YouTube


“If you can’t say in 10 seconds what problem your product is solving, it’s going to be a it’s going to be a tough sell,” Cleve Oines said.

Mannkitchen Online:

• Mannkitchen on Instagram:

Mannkitchen raised millions with crowdfunding. Learn more on this Digital Hospitality podcast interview



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