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How to Leverage Live Event Marketing featuring Pechanga Arena (DH 005)

How to Leverage Live Event Marketing. Episode 5 of Digital Hospitality featuring Chris Biele of Pechanga Arena

Did you know 78 percent of Millenials would rather spend their money on an event instead of buying something?

No matter what business or industry you’re in, there are unique activation opportunities for you and your brand at live events. Find out how you can leverage live event marketing to grow your brand on Digital Hospitality.

On this episode, host and Cali Comfort BBQ owner Shawn Walchef visited with Chris Biele, director of marketing and digital for AEG Entertainment Group at the Pechanga Arena in San Diego.

In every Village, every town, every city, big name entertainers come to perform their craft. When Madonna, Garth Brooks and LeBron James all played to a sold out Pechanga in San Diego, Cali Comfort BBQ was there to capture the attention and feed those raving superfans.

gulls at cali comfort bbq booth pechanga arenaChris Biele, his team at Pechanga Arena, and Ernie Hahn, provide opportunities for brands like Cali Comfort BBQ to create unique experiences for the guests who are attending these live events.

“We always run our restaurant as a mini arena,” Shawn said in the episode. “We’re always trying to figure out how do we host something exciting.”

Pechanga’s POV series features Cali Comfort BBQ

In addition to Chris appearing on Digital Hospitality, Shawn Walchef appeared on Pechanga Arena’s POV web series to talk about the relationship between Cali Comfort BBQ and the arena.

Interview on POV with Shawn Walchef of Cali BBQ MediaWatch the Pechanga Arena POV interview on YouTube at:

AEG Worldwide is a global entertainment company that has many arms. Chances are you’ve been to an AEG property.

AEG owns facilities including Pechanga Arena San Diego, puts on festivals, and organizes tours — everything from Coachella to owning sports teams like the Los Angeles Kings. One of their signature properties is the Staples Center.

“It’s a fantastic company to work for,” Chris Biele said.

Where have you seen Digital Hospitality in action? Let us know by tagging the person or brand and us on social media @calibbq. If you do, you could win your own Cali BBQ Media mug.

Remember, If we can’t tag you, we can’t pimp you.

Learn more about Digital Hospitality at

This week’s episode is sponsored by the Wonderfront Festival, a 3-day live music and arts festival in downtown San Diego and the waterfront, featuring 95 artists and 7 stages.



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