What does it take to grow a restaurant brand without losing the neighborhood hospitality that made it special? Jack Biebel of Ggiata Delicatessen joins Shawn Walchef at the CREATE conference after Ggiata received the Emerging Brand Award. Bible explains how three childhood friends from New Jersey built a modern Los Angeles deli despite having no restaurant experience, why Ggiata uses technology behind the scenes instead of replacing personal interaction and how the company prioritizes gradual growth over rapid expansion. He also discusses developing leaders, learning from each neighborhood and telling an authentic story that keeps every Ggiata location connected to its community.
