Crowdfunding is an excellent way to get your product or idea off the ground with the help of a devoted group of financial backers.
But for each successful crowd-funded campaign on crowdfunding websites like Indiegogo or Kickstarter, there are hundreds (if not more) that go nowhere just as fast. It’s difficult to promote and launch a crowdfunding campaign. That’s where crowdfunding marketing experts like Will Ford can help.
“What I love about crowdfunding is the fact that it mitigates all that financial risk exposure and it saves a lot of time and money literally every single time.”
How do you build a successful crowdfunding campaign on sites like Kickstarter?
Crowdfunding expert Will Ford (a previous guest on our podcast) joined our Cali BBQ Media team and others for a Clubhouse chat to share his insights and observations about using crowdfunding to launch your business.
Below are some notes and links LaunchBoom Founder Will Ford shared with us in the chat.
Don’t forget to join us every week at 10am PST on Clubhouse in the Digital Hospitality room for an open and honest discussion about smartphone storytelling and digital marketing in the modern age.
What topic should we discuss next week? Let us know in the comments or email the Cali BBQ Media team at podcast@calibbq.media.
NOTES ON CROWDFUNDING MARKETING:
There were around 1,500 crowdfunding organizations in the US in 2021. The three largest crowdfunding platforms at that time were Kickstarter, Indiegogo, and Crowdsupply. As of January 2021, Kickstarter has raised more than $5.6 billion spread over 197,425 projects.
Start Engine and We Funder are getting hotter every year. Google Trends Report: https://trends.google.com/trends/explore?date=all&geo=US&q=%2Fg%2F11cm0lz7hb,%2Fm%2F0yp1gr1. Crowdfunding Specialist Will Ford recommends both popular equity crowdfunding platforms.
Test — Launch — Scale
RESERVATION FUNNEL RUNDOWN:
- Facebook/Instagram Ad
- Landing Page Signup
- Reservation Signup
- VIP Facebook Group
More: https://www.launchboom.com/blog/how-to-build-a-pre-launch-email-list-that-is-30x-more-likely-to-buy/
LINKS TO CHECK OUT:
- LaunchBoom | Crowdfunding Marketing Agency: https://www.launchboom.com/
- LaunchBoom Webinars: https://www.launchboom.com/webinars/
- Start Engine: https://www.startengine.com/
- We Funder: https://wefunder.com/
BOOKS TO READ:
- Building a Story Brand | By Donald Miller — https://buildingastorybrand.com/
- Hook Point | By Brendan Kane — https://hookpoint.com/the-book/
WATCH: Will Ford Interview on Digital Hospitality Podcast
STAY INVOLVED | ASK FOR HELP | GET INVOLVED
Check out our Cali BBQ YouTube channel (https://www.youtube.com/channel/UCMctYe4sqv9jxfmWmp0C2sw) and our Digital Hospitality podcast archive at (https://calibbq.media/podcast-episode).
➤ Cali BBQ Media updates: https://calibbq.media/blog
➤ Connect with Shawn Walchef: https://poplme.co/shawn-walchef
➤ What is Digital Hospitality?: https://youtu.be/p7BC2uX6jOQ
