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Inside the Business Coaching Call – 2 Minute Drill | Mentor David Meltzer | DH087

Sit in on a 2021 business coaching call with Cali BBQ Media Founder Shawn Walchef and his mentor David Meltzer.


On this special episode of the Digital Hospitality podcast, the mentor/mentee talk shop about season 1 of David Meltzer’s competition reality show, 2 Minute Drill and our $5,000,001 Cali BBQ Media pitch on episode 8.

Shawn Walchef competes on 2 Minute Drill for host David Meltzer and guest judges

Making the television show was a memorable learning experience for both contestant and host.

“I think the nicest thing is that we were able to create something that people enjoyed as a pilot and it really paid off and the improvements will be exponential.”

“I’m not a game show host, so all that bullshit I hated that made me cringe,” David Meltzer said about his time hosting the first season of his 2 Minute Drill TV show. Next time around, the mentor to many knows exactly how he will improve the process. Life and business is all about learning and adapting.

David Meltzer hosting season one of 2 Minute Drill

Want to learn more about stage theory, media distribution as amplification, the Mona Lisa as DaVinci’s Bat-Signal — and most importantly — content, access, and mediums? Then listen in on this business coaching call with entrepreneur and our mentor as he recaps his experience making and distributing a reality television show.

Business Coaching Call with David Meltzer in March 2021

You can find 2 Minute Drill on Amazon Prime Video, on Bloomberg TV, on YouTube, on Instagram, and many more traditional and non-traditional distribution platforms.

To Meltzer, it doesn’t matter where you engage with his content. It only matters that you’re finding it and learning from his lessons.

“I lived through the era of understanding there’s only three things you have to focus in on: content, access, and mediums.”

“And the one thing that means the most out of those three things, content. Throughout history, content is king, throughout history, frequency matters, so whether you’re Michelangelo or DaVinci, the reason those resonated with so many people is it has a frequency that is strong in his signal carrying to a larger spectrum,” Meltzer said about creating content to resonate with the world.

“Trust me, when Da Vinci painted that painting, he had no idea that billions of people would see it one day, but it carries that frequency.”

Check out our 2 Minute Drill recap episode of the Digital Hospitality podcast with David Meltzer because it has everything: Dave drops some Meltzer wisdom, Shawn makes a good ask of his mentor, and you Digital Hospitality podcast listener can essentially sit in on a business coaching call.

Learn more about the $5 million (and $1) pitch on 2 Minute Drill at 

What is the 2 Minute Drill television show?

If Shark Tank is a hot seat, then 2 Minute Drill is trial by fire. 

2 Minute Drill TV Show LogoEvery episode of the business-themed reality show features four entrepreneurs who get exactly 2 minutes to pitch to show creator David Meltzer and two guest judges for the chance to win $50,000 in cash and prizes.

How to Apply for 2 Minute Drill Season 2 March 2021

Get ready for a bigger and better Season Two of 2 minute Drill! Which will feature more behind-the-scenes content about the entrepreneur contestants…aka more stories and lessons.

Learn about how to audition for 2 Minute Drill season 2 at: 

— Podcast article by Tony Brown, Cali BBQ Media Digital Hospitality Specialist. Connect with him on LinkedIn at 

David Meltzer at Sports 1 Marketing

About David Meltzer:

David Meltzer is the co-founder and former CEO of Sports 1 Marketing, where he utilizes his relationship capital and situational knowledge to secure diverse business opportunities for clients and partners. He has spent the last 25 years as an entrepreneur and executive in the legal, technology, sport, and entertainment fields with expertise across many industry verticals. David launched his career in sports at the world’s most notable sports agency, Leigh Steinberg Sports & Entertainment, serving as CEO, where along with Leigh and Warren Moon, negotiated over $2 billion in sports and entertainment contracts.


We hope you enjoy this business coaching conversation with David Meltzer. Watch or listen to another of my coaching sessions right now on Cali BBQ Media online: 

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