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Building the Amazon of Restaurants at Cali BBQ Media

Amazon of Restaurants is Cali BBQ in San Diego

Cali BBQ Media is building the Amazon of Restaurants.

With a rapidly expanding footprint physically and digitally, influential restaurant owner and digital media proponent Shawn P. Walchef thinks BIG when it comes to future-proof growth and exploring new ideas for his Cali BBQ Media company.

Shawn Walchef at the New York Stock Exchange with Toast

The BIG idea is simple: Build the Amazon of Restaurants in San Diego using barbecue in the same way Jeff Bezos used books when he started Amazon in 1994.

“Restaurants can no longer discriminate how guests eat by forcing them to travel to their brick and mortar businesses,” Cali BBQ Media founder Shawn Walchef said. “At Cali BBQ Media we will leverage the best technology to provide digital hospitality to any guest in San Diego searching for BBQ.”

Through partnerships with innovative companies like Cloudkitchens, Toast, and 7shifts — and by collaborating with local stadiums, breweries, and institutions — we will deliver SLOW FOOD — FAST every day.


Learn more by checking out this video with Cali BBQ Media founder Shawn Walchef as he tells the story of how he and his team are building the Future of Food with their “Amazon Prime of BBQ” expansion plans.


  1. Cali BBQ Expansion Plans
  2. New Master Smokehouse and Media Center
  3. Cali BBQ @ Barrio Food Hub
  4. Cali BBQ @ Aztec Food Hub


Cali BBQ Media Logo

The Future of Food

Once we have final proof of concept in San Diego for our Amazon of Restaurants, we plan on expanding globally to every major market that has ghost kitchen infrastructure.

We are a 14-year startup and food, media, and technology brand that will do whatever it takes to make it easier for anyone on earth to enjoy slow-smoked meats and other good food on their terms.

Order Cali BBQ in San Diego for "Slow Food - Fast"

At Cali BBQ Media, we are not just shooting for the moon.

We’re going as far into this new frontier as our Cali BBQ Media rocket ship will take us. And we’re bringing as many people with us as we can on our exciting journey.

And yes, one day there will be a Cali BBQ Ghost Kitchen on the Moon.


After years in business, we learned it’s up to us to tell our own story. The Cali BBQ Media journey now plays out in real time online with a steady stream of digital content and Smartphone Storytelling.

Using podcasts, videos, social media, articles, and other digital content, our mission is to share our story to help others learn how to adapt to the modern age of business.

We believe a Rising Tide Lifts All Ships and we are recruiting other ships to help us navigate the waters of this brave new digital world.

Email to get in touch or DM on social media @shawnpwalchef.


Restaurant Influencers podcast cover
Restaurant Influencers, presented by Cali BBQ Media, Entreprenuer, and Yelp

Restaurant Influencers:

On the Restaurant Influencers podcast, top leaders in the restaurant and hospitality industries discuss Smartphone Storytelling and share their secrets to showing up where customers are spending time online.

The weekly digital series is hosted by Cali BBQ Media Founder Shawn P. Walchef and presented by Entrepreneur Media, Yelp for Business, and sponsored by restaurant point of sale company Toast.

SUBSCRIBE: Restaurant Influencers Podcast


Digital Hospitality: A Cali BBQ Media Podcast
Digital Hospitality: A Cali BBQ Media Podcast

Digital Hospitality:

On Digital Hospitality, Shawn Walchef explores the ways that inspiring people have incorporated digital tools and strategies into their businesses and lives.

The show features interviews with a diverse group of thoughtful guests — from tech CEOs to authors to popular entertainers like Lisa Ann and more.

SUBSCRIBE: Digital Hospitality Podcast

Shawn Walchef competes on 2 Minute Drill for host David Meltzer and guest judges


Shawn P. Walchef is the founder of Cali BBQ Media, podcast host, business coach, and proud dad.

The Walchef Wolfpack 2019

Since opening Cali BBQ in 2008, his family-run restaurant and media company in San Diego has generated more than $30 million in sales.

Shawn Walchef at the New York Stock Exchange with Toast

As a restaurateur who opened during the Great Recession of 2008, Shawn Walchef learned to use digital tools and big ideas to stay in business.

Cali BBQ Media Blog

During the Pandemic, Shawn and his Cali BBQ Media team have developed a scalable plan that is 3x more profitable than the traditional full-service restaurant model.

Shawn’s Smartphone Storytelling strategies have led to Cali BBQ Media being featured on Bloomberg TV, Amazon Prime Video, Eater, ABC, NBC, CBS, Fox, and many other local and national media outlets.

The business owner wants to guide others to the right digital tools and social media strategies that will unlock endless opportunities for them and their business.



Email to get in touch or DM on social media @shawnpwalchef.

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