Start making smarter social media content now with this 4 step digital marketing strategy guide.
Cali BBQ Media Founder Shawn Walchef hosted an online social media presentation during the Branded Restaurant Marketing Summit. The main takeaway? Start now, not tomorrow, because it’s easier then you think to promote your business with short-form video on social media.
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4 Steps to Smarter Smartphone Storytelling
Making and publishing short videos (under 1 minute) every day about your restaurant or other business can seem confusing and hard to do. However, when you start to simplify your social media strategy you will see how it’s not as hard as you think.
STEP 1: SET UP GOOGLE ALERTS
Go to www.google.com/alerts and set up email notifications.
- Your Name
- Your Business
- Your Primary Category
STEP 2: WEEKLY VIDEO SHOOTS
Start creating videos with managers at your weekly meetings.
- Set aside 20 minutes
- Use smartphone to record
- Empower your staff to share
STEP 3: CREATE SHORT VIDEOS
Sign-up for TikTok and start posting short videos on the popular app.
- Less than 45 seconds
- Be authentic and honest
- Edit old clips into new content
STEP 4: REPOST AND REPEAT
After posting your video to TikTok, repurpose the clip for other platforms.
- Repost without TikTok watermark
- Start on Instagram Reels, Facebook, YouTube
- Engage with your audience in the comments
Restaurant Marketing Event
Stay Curious. Get Involved. Ask For Help.